When you’re ready to start advertising with a mobile billboard, it’s time to start thinking about the ad you are going to run. There are certain key factors to keep in mind when it comes to design and brand awareness that you should follow to insure a successful campaign. No matter how you decide to form your mobile billboard ad, you should keep in mind that it needs to grab attention and represent your product at the same time. Here are some things to keep in mind when designing your winning ad.
You want to consider your brand identity when designing an ad. An eye-catching logo or company color scheme that carries throughout all of your designs and marketing. Make sure it’s attractive and easy to recall so folks can start to associate certain products or services with your company. If you are not using a logo but a slogan, make sure it is short and sweet.
Every ad has a call-to-action. This is what you want the customer to do. Do you want them to call you to make an appointment? Check out your website? Go to an event? Make sure the call-to-action is simple and direct. Remember, they have a short time to see it and can’t be reading paragraphs. Place the call-to-action in an uncluttered and highly visible location on your ad.
Simple You Say?
Yes! Keep it extremely straightforward and easy to read or see. Stay consistent with fonts or color schemes. Too many crazy font choices is off-putting. Your message should be direct – you don’t have time to beat around the bush or tell a long story.
Loud and Proud
Your ad needs to be EYE-CATCHING. Bright colors or bold fonts that pop go a long way in grabbing attention. Dull or lukewarm colors tend to blend into the scenery of everyday life. You want to grab someone’s attention away from the green trees and grey concrete or dark blacktop.
Engage Your Prospects
You need to give people a reason to remember you. Have funny visuals or say something shocking. The point is to shake people out of the daily grind and have them laughing or curious about what you provide. So much so that you stick inside their noggin.
Go ahead and look at other successful mobile billboard ads that are currently running or have run in the past. What do they have in common? What style choices or formats stand out to you that you would love to replicate for your own business? By studying other winning ads, you can get the creative juices flowing and come up with some great ideas for your own brand.
At the end of the day, what you say and how you say it are up to you but these tips should go a long way in helping you get a clear understanding of what marketing works best for mobile billboard campaigns. There’s certainly a lot of room to be creative so don’t feel like you can only do what others have done before you. The truck is your oyster.
If you feel like the entire ad creation process is a bit much, contact MAW Media Mobile Billboard Advertising to have your ad custom designed for your brand.
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